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Riyaaz Amlani’s Social Offline concept acknowledges the increasing urban phenomenon of people working out of cafes as don’t have offices of their own. It offers a dedicated space, wi-fi, printers, and stationeries for a redeemable fee for those who want to work from here. The concept didn’t work well in the Colaba outlet which is rather small and always crowded with regular patrons. The second Mumbai outlet at Todi Mill takes care of this with a dedicated floor for those who want to work from here.